Why You Need A Blog

At some point every small business owner asks themselves how they can reach more customers. Once they discuss the joys and advantages of an online presence, they hopefully find that social media, online store platforms and blogging are essential to success.  Do you need a blog? Short answer: Yes. A blog will not only provide you with an outlet for advertising new products and social media content but it will give you an edge over your competition.

A blog will make you stand out as a leader in your industry. It will give you authority over what it is that you sell, be it a product or a service, because you have the confidence and the knowledge to share what you know and how to put it in practice.  Think about it from your customer's point of view: They want to buy from the best, and what better way to stand out as the best than by being an expert? Share the newest industry trends, rules of thumb and answer questions that customers might have about your products and services. Show them new ways to use old things and you'll have them hooked.

Use your blog to share new products as they come in or to revamp the image of some old favorites. Post clear and beautiful photos to draw your customer into your store, whether it be brick and mortar or an online platform. Treat your posts as a shopping catalog and give your customers something gorgeous to drool over before they rush out to purchase it!

You'll notice that these posts will fuel your social media and give you something to talk about with your customers. Connect with fans over new ideas and turn those fans into lifelong customers. People are very loyal when you make their shopping experience more personal. Have them share their photos and experiences with you via social media to keep everyone engaged in what's going on. Connect with more customers and give yourself a creative outlet while doing so. Trust me, it's fun, that's why so many people around the world have made it their living.

So do you need a blog? If you're looking to build a successful business that reaches people on a personal level, creating a loyal fan base who trust in what you're selling and how you're selling it, then absolutely.